02.07.2001
MPP Global Launch Mobile Internet Service For Banking
AirFusion for Banking - a complete consumer focused Mobile Internet and Web service which provides leading edge and personalised lifestyle applications to either complement, or provide a platform for, a banks core capability in supplying consumers with mobile management of bank accounts, credit cards, stocks and shares via their mobile phone or PDA - has been launched by MPP Global Solutions. It even encourages the customer to supply information on bank accounts and credit cards they hold with competitors to provide exciting cross-selling opportunities.
The AirFusion for Banking service is a solution designed to bring customers face-to-face with their bank's brand name on a daily basis. It incorporates calendar and diary facilities together with a menu of reminder services for other types of services offered by the bank. This allows the customer to manage their entire financial and insurance portfolio in one place, and provides timely reminders, which can be sponsored by the bank. The service is designed to make it easy for account holders to manage their personal banking and financial needs from a web site or their mobile phone.
Chris Cheney, Director of MPP Global Solutions explains: "With AirFusion, banks can catch their customers attention on a daily basis. And what is more, banking services are ideally suited to the Mobile Internet channel. It's all about making it simple and easy for the customer. Customers are looking for a range of services in one place, that they can access anytime, anywhere and that are personal to them. AirFusion provides these useful services, and includes diary, address book and even impulse shopping for CDs, books, gifts and videos. They combine to generate new revenue streams and, by cross-selling other banking services from the account holder's phone, together via WAP, PDA or by SMS, they can significantly work to improve customer retention."
The AirFusion for Banking technology is available in two models; mASP whereby MPP Global Solutions host and run the service, undertaking any required bespoke development and mDeveloper whereby the subscribing bank hosts and runs the software on their own servers and manage content whilst MPP provide bespoke development and support. AirFusion uses a component-based architecture, which enables participating banks to manage their system independently using a web based management console. The technology is designed to be totally flexible to allow upgrades and bespoke development in addition to full integration with 3rd party systems.
Chris Cheney adds: "In order to gain the benefits of direct communication to the customer's mobile device, organisations need to gain and retain their customers' attention by providing them with access to a range of highly useful, personalised services, designed for when they are on the move. Such services can be provided for a fraction of the cost of acquisition. Typically, banks don't want to develop these services themselves, which is why MPP has stepped in to deliver the services for them. Our vision is to provide our clients with point of presence in their customers' pocket."
The calendar and contacts functionality within the AirFusion platform is supplied with a synchronisation solution for Microsoft Outlook. In addition, a facility to offer SMS event reminders and WAP bookmarks is provided and each system can be individually tailored to issue timely prompts and reminders for key dates. AirFusion for Banking also offers WAP email facilities, fully enabled Mobile commerce capability (including mWallet technology) and an SMS messaging engine.
Chris Cheney adds: "The real attraction of AirFusion for Banking is that it enables a bank to launch its own branded Mobile Internet portal, virtually overnight, with the ability to have it fully customised to its own sphere of activity with customised menus, own product base, links to its own customer service team and relevant news feeds. With this in place the bank is in a prime position to throw their arms around their customer and get closer than ever before."
Development is already underway to develop the AirFusion technology for future applications to include 3rd generation technology.
MPP Global Solutions can be found at: http://www.mppglobal.com
